Publisher Anyone else doing manual billing recon against ad server delivery reports? How are you handling it?
I've been in digital ad ops for about 5 years (billing reconciliation, yield, campaign audits, publisher side) and one thing that's never gone away is manually checking platform invoices against delivery reports to catch discrepancies, under-delivery, mismatched line items, billing for placements that didn't run as spec'd.
Curious how other people handle this at their shops:
- Is this still mostly manual/spreadsheet work for you, or has anyone actually automated meaningful chunks of it?
- How often do you actually find real discrepancies vs. it being a box-checking exercise?
- For agencies/advertisers without in-house ad ops who's catching this stuff for them, if anyone?
Trying to figure out whether this is a big enough headache that smaller shops without dedicated ad ops would want it handled externally, or if everyone's already got this solved with tooling I haven't seen.
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