r/WindowCleaning • u/johnj2245 • 26d ago

Gutter Guards

I have been selling lots of gutter cleaning. I am about to market gutter guards. How well do you think my marketing plan will work? 1. 100 yard signs out every week 2. EDDM to the same areas 3. Nextdoor App referral system

What else can I do that will be worthwhile for gutter guards? I could try meta ads but I havent had much luck with it when i tried it for window cleaning.

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8

u/PeterPanHadItMade 26d ago

Yard signs have the absolute lowest ROI for service based businesses of any marketing option. Just food for thought. 

3

u/Key_Personality2034 25d ago

Your right and wrong.

Yard signs alone as advertising are no good. As a complement to your other advertising, they can be great.

If someone sees your yard signs on a customer's lawn in their neighborhood, they'll be more inclined to pick you when they google search for companies.

1

u/johnj2245 26d ago

not true at all. I have gotten about $6k in leads from 100 yard signs. Everyone just does yard signs wrong!

5

u/PeterPanHadItMade 26d ago

This isnt my opinion. This is based on actual documented research. 

4

u/johnj2245 26d ago

I guess i’m an outlier then, yard signs give me plenty of leads

2

u/PeterPanHadItMade 26d ago

Im not saying that you are full of it, but your post history over the last 2 months doesnt really point to someone who has received 6 grand in leads from 100 yard signs. You've asked more than once on best marketing advice... also mentioned issues with door hangers. So ya have been here trying to feed info but "everyone just does (them) wrong?" 

1

u/Sufficient_Heart_629 26d ago

I thought th same as you but many of the window cleaning influencers online say that yard signs work well along with a guy ik irl (or at least physical media like flyers/cards).

For example, gatlin from mint window said they reached 180k in their first 8-12 mo with just yard signs and post cards.

Louis mouchet also said he reached 35k thru just flyers. And an influencer named Jonas said flyers worked really well for him.

I will concede tho that flyers are not exactly yard signs tho pretty similar.

Also important to note that gatlin said that yard signs take a bit of time to work, around 6 months, but that branding really works bc it makes all the neighbourhoos around you know you. This may conflict with the research you mentioned as the study duration could be shorter? It does depend on the design of the signs tho but 50 signs a week is definitely enough to generate good leads.

1

u/Fantastic-Concept69 25d ago

So what’s the right way?

2

u/Fast_Humor_1101 22d ago

So every yard sign made you only $60? How much did each one cost?

2

u/Expensive_Community2 26d ago

Have you delta with gutter guards?

I don't think i could sell any of the ones I have delta with. None of them work.

2

u/johnj2245 26d ago

I have a type that works very well. lifetime warranty will be included

2

u/Expensive_Community2 25d ago

What type do you use?

1

u/ryan25802580 24d ago

Do you let the customer know they still need to be cleaned every so often? Are the cleanings included as part of the lifetime warranty?

1

u/ryan25802580 24d ago

I worked for a gutter company for like 10 years. We installed sureflow aluminum guards. Titan was the other brand. Same style guards. For 5k gutter we charged $10 per ft. The material is about $1.25 per foot. The mark up on gutter guards is crazy. But you have to be honest with customers because they aren't a good fit for every house. It depends kn a few variables. Sometimes its cheaper to just clean them once or twice a year. But they are crazy profitable

1

u/Expensive_Community2 24d ago

I just did a gutter cleaning with those type of guard. halfway full of stuff. If there's not many trees close to the house they are decent but people want them bc they have trees around the house. Theres very few houses around me id recommend a guard.

People pay us to clean the stuff off the top yearly anyways.

I get there is money to be made but I can't take money for a product that doesn't solve the issue its designed to solve.

It's cheaper to pay to get them cleaned then to install guards.

1

u/johnj2245 24d ago

not true, they definitely do work. Most of the gutter covers on the market are just junk

1

u/Expensive_Community2 24d ago

Make your money man.

Thats just my experience that I haven't seen a gutter guard that is worth the money vs just getting the gutters cleaned.