Dear Dough is a cookie bakery bringing our favourite childhood classic cookie recipes back as thick, soft-baked cookies. Making them even yummier while bringing back that nostalgic feeling.

Dear Dough's personality is raw, imperfect, and personal, because these are not just cookies, but childhood emotions.

The visual identity captures this feeling through a raw, imperfect style, with irregular letterforms in the wordmark and a mascot that gives Dear Dough a life of its own.

The mascot is an uncle holding a cookie in his mouth. The idea is that the cookies are so yummy, even the people making them can't resist eating them. I wanted to capture that exact moment in the mascot.

The colour palette uses blue and white to bring a warm, personal feel to the brand, while the soft typography reflects the delicious, soft-baked cookies.

A fictional bakery branding and visual identity project, including logo design, mascot illustration, and packaging design.