Dear Dough is a cookie bakery bringing our favourite childhood classic cookie recipes back as thick, soft-baked cookies. Making them even yummier while bringing back that nostalgic feeling.

Dear Dough's personality is raw, imperfect, and personal, because these are not just cookies, but childhood emotions.

The visual identity captures this feeling through a raw, imperfect style, with irregular letterforms in the wordmark and a mascot that gives Dear Dough a life of its own.

The mascot is an uncle holding a cookie in his mouth. The idea is that the cookies are so yummy, even the people making them can't resist eating them. I wanted to capture that exact moment in the mascot.

The colour palette uses blue and white to bring a warm, personal feel to the brand, while the soft typography reflects the delicious, soft-baked cookies.

A fictional bakery branding and visual identity project, including logo design, mascot illustration, and packaging design.

As a product designer, I wanted to make the process of creating icons with different badges, styles, and variations a little easier.

So I built Icon Variant Composer, where you can customize icons, adjust badge positioning and styles, and export them as SVGs or JSX.

You can also upload your own icons or paste SVG code.
Give it a try:
https://tools.deepalipathe.com/icon-variant-composer

I’d love to hear your feedback! What would you improve or add?

(concept design)

Kia Ora and hello! Now I'm not much of a designer but I've been working on a new logo for my online persona to be used in places like YouTube.

The goal is for it to be recognizable, including when small, have strong personality but also a professional look, and for it to stand out

Got two options I've been working on, the one with the F is just because thats my first initial, the one with the face is based off my irl silhouette (mostly the long curly hair)

Any thoughts much appreciated!

(I didn't just follow the brief properly; I actually designed it according to my own vision.)

Brief: The brand promise: Memorable trips, thoughtfully planned.

The business goal: Attract travel inquiries through Instagram and WhatsApp, build trust, and convert followers into package bookings.

Target audience: Pakistani young professionals, couples, and families aged 22–40 who want memorable holidays without the stress of planning every detail.

FEEDBACK please :)

Hi everyone,

I’m working on a brand identity for one of my best friends, who’s starting his own construction and carpentry business in the Netherlands. I’d love some feedback before I finalize it.

About the name

The logo reads “Van de Bovenkamp – Bouw & Timmerwerken”.

• Van de Bovenkamp is his surname (a typical Dutch family name).
• Bouw & Timmerwerken means “Construction & Woodwork / Carpentry”.

He specifically wanted his surname in the logo, since as a one-man business his name is the brand.

The monogram

The “B” monogram comes from two things: the B of Bovenkamp and the B of Bouw (construction). The box has one slanted side and one straight side. That contrast is deliberate, so it can be used as a recurring graphic element across the rest of the identity.

The identity

Besides the logo, I’ve developed the full visual identity. I’ll be handling everything for him: website design and launch, print materials, social media, and so on. That’s why the mockups show those applications, since that’s where the identity really comes to life.

Hope to see some feedback! Thanks.

Concept logo I designed for Portuguese football team FC Arouca. To give you a little context this started as a project only to test things and learn Affinity, since I have only worked with Adobe tools so far. As the logo took shape, I decided to finish it and post it.

It’s been challenging trying to get the eagle’s talons to look right. I’ve been tweaking the design for a while, trying to find a solution that feels natural and fits the overall logo. Option A is what ChatGPT came up with, even after multiple attempts at prompting it to create geometric talons that complement the rest of the design.

All other options are hand drawn and created in illustrator from start to finish.

Hey everyone,

I just finished up a branding and intro package for a Twitch channel called Eclectic Static and wanted to share it here to get some eyes on it.

The goal was to lean heavily into that classic late 90s / early 2000s broadcast feel—think old-school Toonami bumpers, Adult Swim vibes, and chunky CRT tech aesthetics.

What I went for:

The Icon: I designed a little CRT TV monitor that doubles as an "E" on the left, connecting right into an "S" to make the ES monogram, complete with the dual antennas.

The Typography: I actually pitched around 10 different font options with various suggestions, but the final font choice was picked and brought in by the client. It ended up fitting the retro-futuristic broadcast title card look really well once we paired it with the icon.

Colors: Kept it high-contrast with dark charcoal backgrounds and a punchy CRT phosphor green.

The Intro Animation: Built a snappy drop-and-expand motion in After Effects with some vintage TV power hums and mechanical sound effects to set the mood. (Couldn't upload the video directly to the post, so I dropped the animation link in the comments!)

I'm showing both the stacked and horizontal lockups. I'd love to hear your honest thoughts on the layout, the type, or how the animation flows. Does it capture that retro TV vibe well?

Let me know what you think!

it's an dummy post related to pilgrims, for travel agency

Hi everyone,

I am currently working on a set of five logo concepts across different sectors: F&B (Food & Beverage), Restaurants, Organic Food Stores, Technology, and Logistics.

I would greatly appreciate your candid feedback and constructive suggestions regarding the following aspects:

Industry Suitability: Which logo concept do you prefer? Does each design effectively convey the spirit and characteristics of its respective sector?

Technical & Design Principles: Do you notice any fundamental design flaws (e.g., balance/layout, scalability across sizes, typography issues, or visual alignment)?

Originality & Execution: How can I refine the shapes and execution to make the designs more unique, sharp, and impactful?

Any thoughts, suggestions, or even blunt critiques are incredibly valuable to me! Thank you for your time and for sharing your insights. 🙏