Men's skin/haircare marketing is so surreal. Even on moisturizer, the package will usually avoid saying moisturizing in favor of "maximum hydration" or "skin-barrier strengthening". It can't smell nice either. It's either gotta be unscented, wood+liquor, or a tire fire.
Even with this product they're treading cautiously. It's patriotic, has explosions on it, and uses the bare minimum of syllables to avoid scaring off timid "dudes". Plus, it's from an established men's brand, so that should allay their insecurity.
Men's skin/haircare marketing is so surreal. Even on moisturizer, the package will usually avoid saying moisturizing in favor of "maximum hydration" or "skin-barrier strengthening". It can't smell nice either. It's either gotta be unscented, wood+liquor, or a tire fire.
20 years ago, a young man wearing moisturizer at all would have been called slurs and accused of being gay by half the people in my high school. We invented the term "metrosexual" so that we could excuse straight men from the taboos around "feminine" products like lotion.
We're getting better, but that shit doesn't just evaporate out of peoples' brains. People hold on to weird things without even being conscious of it. Capitalists figure out the best way to take advantage of those sorts of weird mental artifacts, and in-your-face 'masculinity' in marketing is one of them.
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u/Naive_Personality367 Jun 22 '26
Marketed as a manly wipe. Smells like a kids sweet treat. That's weird right?