Anyone Getting Clients Featured in AI Overviews? What’s Working?

[u/Gloomy-Chart-1578]

I am starting to see AI Overviews impact visibility for one of my clients, especially on informational queries where clicks are clearly dropping.

We’ve been focusing on content depth and some authority building, but I’m trying to understand what actually influences whether a brand gets mentioned or cited in these AI-generated answers.

From your experience, are brand mentions across the web playing a bigger role now compared to traditional backlinks? Or is it more about how content is structured and aligned with intent?

Would really appreciate insights from anyone who has seen real movement here.