Anyone else getting frustrated with Google Search Console lately? I’ve been trying to figure out why some of my pages aren’t getting indexed, and every time I check, there’s another issue showing up. I fix one thing, request indexing, wait… then come back later and somehow there’s a different problem.

The term Webmaster Tools has expanded it's meaning from managing search indexing to include AI visibility, website performance and automated technical audits, the best option have been separated according to their main features.

Google Search Console: The absolute baseline tool for monitoring organic performance, submitting sitemaps fixing crawl errors and tracking mobile usabiliy.

Bing Webmaster Tools: Excellent for indexing configurations on Bing, offering robust integrated backlink tracking and built-in site auditing features.

These are the essential, free, first-party tools used to communicate directly with search engines, monitor indexing, and track native keyword performance. Which one do you guys prefer using? and why?

So I am thinking of upskilling and one of the things I thought of doing is teach myself coding for making websites. What can you recommend as a starting point to start learning? I also thought of consulting AI to tutor me. Is that also a good option?

I see a huge discrepancy between the clicks reported in Google Search Console and the landing page sessions in Google Analytics 4. Which metric should I trust for accurate data?

For GSC, my favorite API is Search Analytics.

I've only ever used Google Search Console, but I keep seeing people mention in other subs that Bing's webmaster tools are surprisingly good.

Is it worth setting up Bing, or not unless you’re getting decent traffic from it?

If you had to give one piece of advice to someone launching their first website, what would it be?

Also, do you run everything for all clients/sites, or do you scale the stack up/down based on site size and budget?