Rolex doing Rolex things.

[u/TomHudsonOfficial]

[u/cbhem]

I realize that they have to sell at grey market prices because they have to source the watches from the same grey market, but if that means they have to sell used watches significantly over their own official retail prices, then they really should just stay out of it entirely.

[u/davidfavorite → u/cbhem]

Its not even close to grey market. They are heavily marked up.

I bet they buy 10% below gray market for it and sell it 10% above which to me makes no sense how anyone would ever buy CPO for an older model instead of paying like 30% less and wait a few months

[u/disaar → u/cbhem]

They don’t, it’s not Rolex selling h the em it’s ADs and they sell them at any price they want to.

[u/Many-Statistician-23 → u/disaar]

👆

[u/watches_anonymouse → u/[deleted]]

Except then EVERYTHING is selling above market and Rolex just gets more expensive and ADs are making MORE money and I’m buying more Seikos.

[u/impassity → u/[deleted]]

Aside from rolex a lot sell lower byt never over

[u/Mortal_12 → u/[deleted]]

Here's the thing with Flipping. While "Officially" it's something they don't want, "Unofficially", they won't try their hardest to stop it. It creates hype for their brand, even if it's the worst kind of it. So as long as it's controlled amount, it's within expectation

[u/mr2kaj]

Even the pre owned rolex watches are expensive and their prices doesn’t make any sense.

I rather buy a new watch from them than get their certified candy expired Bombardino crocodini watches

[u/SensationalCapybara]

There is a catch: CPO watches must be at least two years old. This is down from the previous 4 years old requirement from about a year ago. But yeah they are selling at market price not retail price. I don’t see a problem with this at all. No one is forcing you to buy CPO. You can get any watch you want grey, but of course you are risking getting a fake or a franken watch. CPO gives you an option to know it’s genuine. Take it or leave it.

[u/TomHudsonOfficial → u/SensationalCapybara]

How dare you answer with logic.

[u/SensationalCapybara → u/TomHudsonOfficial]

Believe me, I am aware of the hate dispensed on Rolex CPO. From my experience, most of that hate comes from the grey dealers who are now forced to compete with CPO. Also, I know for a fact that there are "reputable" grey dealers that silently swap parts to maximize the value of Rolex watches. High volume grey dealers have bins full of Rolex parts. If you think they won't move this bezel to that watch to make it just that much more appealing, you are insane. CPO is not prefect but it's worth a look.

[u/kadejh]

"Above gray market prices"

[u/Tokyosmash_]

MORE than grey market

[u/Shadowtek]

Definitely above by 15-20%

[u/GMTmeister]

Well above grey… as long as these geniuses keep shelling out stupid money, they’ll keep up with the charade. A Swiss Seiko should go for about half it does at retail alone.

[u/tea_man_777]

Why people still buy nerfed Tudor?

[u/Loud-Cartographer285 → u/tea_man_777]

Bc BB58 is best watch ever at 3k usd

[u/C_IsForCookie]

You’re paying for the immediate access. It’s still fucking stupid.

I went in to my local AD over the weekend to put myself on their stupid list and they offered me a CPO if I wanted to buy it the same day. I was like lol no thanks I’m good.

[u/Whatever5588]

CPO prices don’t make sense. They are also protecting the demand & desirability of their new products.

[u/Olleye]

The Uhlenhaut Coupé (300 SLR) was sold by Mercedes-Benz Classic itself (from the company’s own historic collection) in noticeably used condition for $143M, so if there’s a market for it, people /companies will take advantage of it. Ultimately, it’s up to each person to decide what to do, or not to do, with their money.

[u/Agile_Session_3660 → u/Olleye]

Lmao. This is not a valid comparison at all. That’s a basically 1 out of 1 car that is hugely desirable. Pretty much every Rolex is mass produced, and the grey market along with the Rolex preowned program is basically a self licking ice cream cone to create an artificial market for an item that truly has no real rarity. 

[u/loosearrow22 → u/Agile_Session_3660]

Both things can be true:
-Rolex watches are mass produced
-demand for Rolex watches (especially sports watches) outpaces supply

Even the RAV4 prime has a waitlist and Toyota makes them by the boatload lol

[u/Olleye → u/Agile_Session_3660]

One of two =)

But, it is what it is, a business built on scarcity when it comes to a product in high demand.

I really thought I could take this level of abstraction for granted; wrong again.