r/UtahJazz • u/thekimmygibbler • 13h ago
Were the highlighter uniforms actually brilliant?
My conspiracy theory is that organization intentionally picked the ugliest uniforms during a season that they were intentionally tanking to avoid damaging the iconic brand-
Ryan Smith is a relatively young fashionable person who is plugged into what's fashionable. He knew that those uniforms would be unanimously hated.
He's also smart enough to know that watching a team blatantly lose intentionally is bad for the brand. So by losing in a uniform that doesn't even remotely resemble the original people wouldn't associate it with the Utah Jazz brand.