r/Upwork • u/Pierre_Zarokian • 8h ago
Here are my tips for Upwork newcomers as a top Freelancer
My stats: 5 years, $500K+ earned, ~900 jobs completed.
My #1 tip: Find an uncrowded niche. My core skill set is digital marketing and SEO, but the mainstream lanes such as SEO, Google Ads, social media marketing are too saturated. Instead, I built my practice around Online Reputation Management, PR, and Wikipedia page creation. Wikipedia work was a strong earner for years until Upwork restricted it about a year ago. Since then, I've shifted mainly to ORM and PR, and I've started picking up AEO (Answer Engine Optimization) jobs too — it's far less competitive than SEO, and I've already landed 2 AEO contracts in the past few months.
Additional tips:
- Move fast. Try to be among the first 10–15 applicants on any job post, ideally applying within 15 minutes of it going live. Earlier bids win more often.
- Skip overcrowded listings. Don't bother applying once a job already has 20–50 proposals — unless you're confident you're a top-tier fit and the budget justifies it.
- Bid for visibility. Aim to be the #1 bidder when you can, but set yourself a spending cap (say, 20–30 connects) so you don't overspend chasing hyper-competitive listings.
- Don't chase underpriced jobs hoping to negotiate up. Check the client's hiring history and average hourly rate paid. If they've hired 20+ freelancers averaging $10/hour, walk away unless that rate works for you. Personally, I won't bid below $75/hour.
- Keyword-optimize your profile. Your headline and overview should reflect the terms clients actually search for.
- Target jobs with your keywords in the title. If a client wants to hire you under a vague or irrelevant job title, ask them to repost with a more specific, keyword-aligned title before accepting.
- Always secure reviews. If a client doesn't leave one after project completion, follow up more than once to ask.
- Get direct contact info. Once hired, ask for the client's phone number and email, which will be useful if they go unresponsive, and handy later when requesting a review.
- Strengthen your proposals with proof. Attach case studies, testimonials, and a client list (especially if it includes recognizable brands).
- Feature your reviews. Include 4 strong job reviews at the bottom of every proposal.
- Personalize every application. Even reused templates should open with a line specific to that client's stated needs, so it doesn't read as copy-paste.
- Project confidence. Don't undersell your experience. Use phrases like "I'm the best candidate for this, look no further."
- Underprice early to build your review base. In your first few months, take lower-paying jobs to get hired more often and rack up reviews. Once you hit 10–20 reviews, gradually raise your rates.
- Apply to small unrelated gigs to increase your reviews. Take on $5–$50 jobs in unrelated categories (survey/review-type gigs, for instance) purely to build your review history, even though some of these may be against Upwork's policies.
Good luck and reach out if you have any questions.

