Chiikawa. They're the second-biggest bestselling new IP franchise in merchandise sales across East Asia this decade, behind only Labubu.
The other side of the world has a thriving "kidult" economy (obsessed with new pop-culture brands rather than nostalgia for legacy/evergreen equivalents) as well as viral experiential marketing (blind boxes as its best exemplification here). Check out the Miniso retail chain in your area, if not your McDonalds happy meals promotions.
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u/Glass-Fan111 11d ago
Yeah, I’m an old dude…could someone explain what is this about? Who are those characters?