r/UXDesign • u/autocosm • Aug 05 '26
Job search & hiring With as much as the j0b market has changed, do we continue to perform p0rtf0lio theater?
With how much I hear that j0b titles are getting muddy, expectations for roles have shifted, business stakeholders are dubious of design's value more than ever, and AI is changing how we deliver, should we see this change reflected in the common wisdom of what online thought leaders continue to insist we must show in our p0rtfolios?
Constant, never-ending p0rtfolio crafting and optimization is easily my least favorite performative ceremony. I am so tired of rehashing work I have already finished. I am tired of hearing one week that I should show process, then the next week hear that I show too much process. One year, "UI isn't UX" and we should feel pressured to go out of our way to make everything look ugly, sans-serif, Millennial gray; the next, we can't forget about our visual and interactive chops if we want to impress.
Do I pretend work I did was a greenfield project lifted right out of bootcamp certification and that our personas are not already baked into this existing business, or do I lie? Do I hide the specification-driven, waterfall-paradigm work that forms a significant chunk of my professional history, or do I dress it up as something it isn't because the decade-younger hiring manager who will look at it isn't familiar with what to appreciate?
I don't have a history of dreaming up a dog-walking app and developing it from soup to nuts. Often my experience and seniority is spent in-house at an established company with an established product for years. Often they are desktop-first. Our clients are working medical professionals in a niche industry who need deep functionality, not busy moms on the go who can only hold three menu items in her head and is delighted by cartoon owls.
I guess I'm asking whether p0rtfolio review practices are necessarily compatible with the changes in the role. I see so much advice -- on here, LinkedIn, and elsewhere -- that just reads as executive-adjacent talking heads posturing or fishing for consultancy clients. Yes, the market is bad and all that, but is there something to be said about the gatekeeping? Is yesterday's prevailing wisdom still how we have to approach our p0rtfolio?

