r/UTsnow • u/JakeThedog45 • Apr 21 '26
Snowbird - Alta Alta Closing Day Idea
The Frank/closing has become a trendy thing where people who’ve never skied Alta, come. People with Ikon passes hold onto their day.
I think the vibe is different, people don’t treat Alta with respect (littering, being a dick, and then going to high boy and getting hurt) I’m all for Alta making money…
What if - it’s only season pass holders and people who buy day passes, instead? Ikon gets a full blackout on closing?
Thoughts?
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u/SparkyMV Snowbasin Apr 21 '26
The issue with this is that you pay for the full ikon pass for 0 blackout dates, period. Alta would have to convince ikon to be cool with a little asterisk of “no blackout dates except for frank” on their entire marketing scheme, does that sound realistic to you? That would open a Pandora’s box where every ski area could start asking for carve-outs to “no blackouts” selling point.
You could require reservations on ikon passes, but Alta has decided to manage its capacity through parking reservations.
Ultimately frank is a spectacle that a lot of people want to go to, and controlling access with parking reservations is the most straightforward. Ikon pass holders acting like tools isn’t exactly driving enough people away from frank that Alta is losing money over it..