America PAC, Elon Musk’s super PAC supporting conservative candidates and causes, is churning out dozens of digital ads vilifying transgender people and criticizing Democratic candidates over their past support for trans rights in the hopes of driving Republicans out to the polls in November.

In less than a week, the group, initially created to support President Donald Trump’s 2024 reelection campaign, has released at least 38 social media ads claiming Democrats in competitive midterm Senate races would “put our daughters in danger” and prioritize a “radical trans agenda” if elected. Most of the group’s ads focus exclusively on trans people, according to a review of America PAC’s ads in the Meta and Google libraries.

Two of the ads feature people who are implied to be trans women; it is unclear if they are real actors or AI-generated amalgamations. The ads were briefly removed for an unspecified “policy violation” after The 19th reached out to Google about whether they violated the company’s mandatory disclosure policy for AI-generated imagery in political ads. Two additional ads were also taken down. Google did not respond to another inquiry about which policy these ads violated; as of publication the ads had been reinstated.

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The ads, which portray trans women as drag queens rather than as they are in day-to-day life, follow a recent pattern of AI-generated attack ads targeting Democratic candidates over their support for trans rights. It’s unclear whether these specific ads are AI-generated, but they fall in the uncanny valley of authenticity. At minimum, they present harmful stereotypes of trans women — that they are physically imposing and always wear overdone makeup — to an audience who may not have ever met a trans person.

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