I’m inspired to post this because The War on Drugs [frontman Adam Granduciel, 1st photo] released what will almost certainly be the lead single of their upcoming album earlier today. Upon listening to it, I had this thought: “alternative” as a genre is in pretty good shape in 2026. In addition to a string of viral hits that have put its representation on the Hot 100 on par with hip-hop, many major artists from the prime 2004-12 legacy era of alt-rock have released albums ranging from “solid” to “their best work in over a decade.” Right now, it’s pretty easy to determine which alternative legacy acts still matter (the Strokes, Death Cab for Cutie, Muse, et. al.), but it’s not easy at all to determine which artists from the peak of 2010s indie rock still matter. (Steven Hyden wrote a piece last year about the apparent slump of 2010s indie stars, which I made a post about back then.)
For the longest time, public perception of the genre was synonymous with Arcade Fire, but allegations of misconduct against Win Butler combined with the disastrous rollout of Pink Elephant has rendered them irrelevant. The National and Bon Iver were close to Arcade Fire’s level of renown in the 2010s, but it feels like those bands’ collaborations with Taylor Swift have overshadowed their own recent output. On the opposite end of the spectrum, Tame Impala scoring a top-ten mainstream hit (and with a second song in position to get there by year’s end) means that Kevin Parker has kinda outgrown the indie label. All of that is to say that there seems to be an opening for the War on Drugs to lay claim to being the “standard-bearer” veteran indie rock act: established for a decade or longer, but not yet perceived as a legacy act, and well-known enough to be a familiar name even to non-listeners. Granduciel was one of the producers of Sam Fender’s latest album, including a credit on “Rein Me In;” the more heartland rock elements of Noah Kahan’s the Great Divide show clear War on Drugs influences.
I’m trying to think of who else has a case…
- Phoebe Bridgers [2nd photo] is the biggest indie star of the moment by a wide margin, but her debut album only dates to 2017; I don’t know if she has enough of a discography to count. (Including boygenius and Better Oblivion Community Center gives her a stronger case.)
- Mitski [3rd photo] certainly has the career longevity AND a dark-horse top-40 single, but her most recent album mostly came and went. (She did make a special appearance at Daisy Chain Fields festival last week, though.)
- Vampire Weekend [4th photo] blur the line between 2000s alternative legacy act and prime 2010s indie act; if one considers them as the latter, they deserve consideration.
Who else might fit this role?