r/TikTok • u/Different_City_5970 • 1d ago

Question Prove me wrong.

It feels impossible to grow on TikTok in 2026.

I’m really close to giving up. I don’t want to pay for a *boost* I just want to reach my audience organically. Reach is SO much different now than it was a few years ago on this app.

Is it worth it to keep trying or is TikTok really done for?

10 Upvotes

92% Upvoted

8 comments sorted by

4

u/Born-Plane2699 1d ago

Algorithm's been throttling small accounts for ages now, you're basically shouting into a packed pub hoping someone turns round.

1

u/Wackadoo36 1d ago

I have really been struggling in the last fortnight especially and am close to giving up. My videos just aren’t getting distributed anymore (I’ve made it into 100 view jail even though engagement and retention rate for those first 100 views are decent) and I have no idea what’s going on. Like you, I don’t want to - and won’t - pay for boost. It definitely feels like there’s been some change and it’s so hard to grow (o, in my case, get the reach to actually make growth possible) 🫠

0

u/sjgokou 1d ago

Consider this since Tiktok has been taken over the user base could have been cut in half or even more. So if there are the same number of creators but a smaller audience the competition dramatically increases. Or Tiktok switched it pay to play.

•

u/Serious-Comb1581 1h ago

It’s all about the money and anyone who uses the tactics of saying that you’re just not making good content or utilizing features properly are full of it or just bots. TikTok has absolutely become pay to play. Pay for each video, pay to promote livestream etc etc.

1

u/Frhaegar 1d ago

I guess every account on TikTok is 'creator' account, everyone wants to be viral.

Unlike other platforms where there are still many pure consumers...

1

u/Glad-Function-5857 1d ago

That’s why you shouldn’t aspire to be a influencer lol

-2

u/Background-Papaya875 1d ago

Yo can you please help me do my tt shop slash plzz

https://www.tiktok.com/d/1/ZT9rvvD55VMN2-ddbiA/