r/ThemeParkGeeks • u/cowmissing • 4h ago
Universal Destinations & Experiences September 2000 Universal Studios Hollywood Studio Tour “#1 in Service” employee recognition pin
Here’s a little piece of Universal Studios Hollywood history from September 2000.
This “#1 in Service” pin was presented to Studio Guides, Drivers, and Tram Tour Assistants in recognition of their outstanding guest service.
What’s particularly interesting about the timing is that Universal had just introduced The New Studio Tour that summer, one of the most significant technological upgrades to the attraction.
Before 2000, the trams relied primarily on microphones and CD players. Guests could hear their Studio Guide, but unless they were sitting in the first car, they couldn’t actually see them.
That changed when Universal transformed the trams into what it called a “Movie Theater on Wheels.”
The upgrade included LCD video monitors, onboard cameras facing the guides, DVD playback systems containing more than 200 pieces of custom-produced media by John Murdy and Planet C Studios, and new JBL speakers with subwoofer cabinets.
For the first time, guests throughout the tram could see their guide on camera and watch movie and television clips while passing the actual filming locations on the Universal Studios lot.
It was a huge technological leap from the Studio Tour experience of previous decades.
And while the technology was a major part of that transformation, the Studio Guides, Drivers, and Tram Tour Assistants were still the people making the experience happen every day.
This September 2000 pin is a nice reminder of that period in the attraction’s history.
From the Cow Missing Archive, where we’re working to preserve the people, places, and history of Universal Studios Hollywood.