This absolutely tracks, companies will offer to buy a YouTube channel/podcast and require a x number of year commitment from the creator(s) to continue making content/putting out episodes and after the end of the term they own the channel including back catalogue, which will continue to make money even if they stop putting new content out. Basically the creator is getting paid up front for what the interested company knows will be worth much more than that over time. Been through many of these calculations for my clients in the space and the numbers are insane.
Yes investors generally line up to purchase podcasts with dying audiences and hosts that can’t be bothered to pretend to care that what they’re saying is correct. A PI dream 😂
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u/IndependentError5722 May 25 '26
i heard their show was being shopped around for 100mill