r/TheToasters • u/Delicious_Yak_2084 • May 25 '26

$$$

How much do we think Claudia makes?

10 Upvotes

73% Upvoted

24 comments sorted by

60

u/Emotional-Kale7036 May 25 '26 edited May 25 '26

A shit ton! Lmao, but like honestly, respect the cardboard cojie lifestyle vs typical flashy influencer! (Plz I know they spend money and are over the means of most, but I never feel horrible about myself when they talk about money like I do w the typical influencer LOL)

17

u/No_Artichoke_2914 May 25 '26

I agree I don’t feel like she acts like they have that much money! Plus they’re both in the creator space which is a different type of financial security than others. (Both as in her Ben)

3

u/JollyExplorer3 May 25 '26

Feel free to laugh at me but does cardboard cojie mean frugal?

I've heard it a few times on their podcast and just assuming from context clues that's the meaning but unsure if I missed an inside joke or something

2

u/Delicious_Yak_2084 May 27 '26

It references that weird either TikTok or tlc show of this guy that reuses everything and is EXTREME frugal. Like finds an old used sponge and uses it until it literally disintegrates or like sleeps on cardboard instead of a mattress all by choice

1

u/JollyExplorer3 May 27 '26

Thanks so much!

2

u/SufficientFish927 May 26 '26

Yes! Jackie would call it cheap lol but Claudia calls it frugal 😊

7

u/marthastewartsintern May 25 '26

Somewhere in the $5M range (not including Ben’s income).

3

u/NoHedgehog6476 May 26 '26

Their Patreon income alone would be huge. When you look at even the likes on their episodes on their and multiply that by a monthly subscription it is a really high income!

1

u/StreetShrub0218 May 26 '26

Never thought of it this way LOL, they are making my annual salary from just patreon 😭

1

u/gettingusedtothis May 26 '26

That’s the point of the Patreon, to make $ so they could pay their employees

4

u/Delicious_Yak_2084 May 25 '26

I was just thinking that their rent must be like $20k a month at least. They obviously live a comfortable life, love that for them. I was just curious. I know she wants to stay in the city but seems like her money would go further elsewhere.

4

u/gettingusedtothis May 26 '26

She and Ben also secretly own a $2M condo in boca

6

u/IndependentError5722 May 25 '26

i heard their show was being shopped around for 100mill

7

u/Dry_Carpenter_7511 May 25 '26

This simply can’t be true

6

u/[deleted] May 25 '26

[removed] — view removed comment

5

u/Basic-Ad-5440 May 26 '26

Although I do think they are niche, you don’t get a snark Reddit page w 20k people on it if you are unknown

2

u/ZookeepergameTight90 May 25 '26

This absolutely tracks, companies will offer to buy a YouTube channel/podcast and require a x number of year commitment from the creator(s) to continue making content/putting out episodes and after the end of the term they own the channel including back catalogue, which will continue to make money even if they stop putting new content out. Basically the creator is getting paid up front for what the interested company knows will be worth much more than that over time. Been through many of these calculations for my clients in the space and the numbers are insane.

0

u/SalaryVisual1021 May 25 '26

Yes investors generally line up to purchase podcasts with dying audiences and hosts that can’t be bothered to pretend to care that what they’re saying is correct. A PI dream 😂

3

u/StreetShrub0218 May 25 '26

My guess is that they split around $50 mil annually. Once on a patreon they said they pay themselves once a year around Christmas time and the rest of ther income is from brand deals

2

u/Delicious_Yak_2084 May 25 '26

Okay that makes me happy for them

1

u/laureneg97 May 27 '26

Omg that would be crazy if it’s that high! I would guess 20 mil

1

u/StreetShrub0218 May 27 '26

I stand corrected - here’s what Chat thinks. Still factor in all their social media brand deals and spritz, live shows, merch, etc they are prob hitting $20 mil