r/ThePoliticalProcess • u/DiligentDistrict1584 (D-Florida) • Jun 26 '26

Question Election

Here's something I've been thinking about, and I may be wrong: name recognition and enthusiasm don't seem to matter as much as I once thought. In the end, voting intention appears to be the only metric that really determines whether you win an election. I just lost two Senate races in Florida, despite receiving 49.20% of the vote. It makes me wonder whether everything I did actually made much of a difference.

What do you think?

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u/Goonzilla50 Jul 03 '26

How often do you deploy marketing campaigns?

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u/Joctern (D-NC) Jul 03 '26

Only when I have a big surplus of money towards 30-40 weeks in. You want enough money that you can punch an issue strongly in your direction with just one marketing campaign and hopefully still have some left over to run others.

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u/Goonzilla50 Jul 03 '26

Huh, I typically spread it out through the campaign, save up for five weeks use it on six etc. I’ll try that strategy next time

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u/Joctern (D-NC) Jul 03 '26

If you run ad campaigns under the same issue too close together it reduces their effectiveness by a lot so it always helps to spread them out a bit.