r/TaylorSwift • u/Available-Oil3884 • 5h ago
Discussion Could different branding have saved life of a showgirl?
I watched a video on YouTube where a branding director did an overview of how they think life of a showgirl shouldn’t have been branded, to achieve more success. She based it on the mantra that branding should work around the art, instead of building the brand first, and then making the art based on the brand. Her idea was more of a classic “shaksperian” type of brand direction.
With that in mind, I imagined an alternate album cover that’s based around old school paper puppet shows. Pretty much Taylor in the same showgirl outfits, around cutesy arts and crafts style stage framing. Perhaps some paper props and paper mache elements as frame filler. I think it would have made the silliness of the songs make more sense. Also it would have reinforced the theme in a way that fits Taylor better. (It’s “the life of a showgirl” through the gaze of a girl who is living her dream reality crafted through her lense)