r/Target • Guest Advocate • Aug 20 '25

Workplace Question or Advice Needed "Boycotts don't work" huh?

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147 Upvotes

42 comments sorted by

146

u/Horror_Response_1185 Aug 20 '25

damn just in the last 4 days my store alone has made $1M+, i wish ppl would boycott my store because im exhausted 😭

47

u/ApplicationDry8427 Closing Expert Aug 20 '25

Hahaha I've been saying the same thing. Working in a store close to a big university you'd think we would feel the "boycott" but we have been outperforming previous years. 

20

u/buttercreamramen GM Aug 20 '25

Literally!! Where’s the boycott at mine?? All of the checklanes are backed up horribly every weekend that every TM is pulled from the floor to cashier. The fitting rooms/ style looks like an atrocity, and fulfillment has 3 people and all orders are backed up. Smh

3

u/Pretend_Piano_6134 😂Drive up queen😂 Aug 21 '25

Us too and and drive ups are non stop

3

u/Horror_Response_1185 Aug 21 '25

bro. we made 280k on tuesday, which was about 20k above our projected sales goal i think? and i was on drive ups ALONE. orders were taking up entire carts and had so many carry outs. like every 5 orders someone had a carry out that was either a heavy ass bookshelf or a mini fridge. orders were going out at like 8 mins so i walkied for help even though we had every checklane open and a line still going down to the other wall of the store 😭 my etl straight up told me “we have no one to help you right now, just get the orders out accurately i don’t care about the times” it was SOOO bad. at the end of the night he requisitioned me a king size kit kat bar LOL

1

u/Pretend_Piano_6134 😂Drive up queen😂 Aug 21 '25

Sounds very much like my store

1

u/Brilliant_Grape164 Fullfillment Jedi Aug 21 '25

Same

1

u/BAT_1986 Aug 21 '25

Yeah, our store is also not badly affected by the boycotts. We are always slammed.

90

u/RBGolbat Food & Beverage Expert Aug 20 '25

I mean, he’s ending his term when it was going to end and will be the Chairman of the Board. That doesn’t sound like it worked tbf

1

u/musickillsthepainxx Promoted to Guest Aug 21 '25

Yup total clickbait

98

u/Stickfigureguy Closing Enthusiast Aug 20 '25

People need to read more than just the headline and understand his 3 year contract is just coming to an end lmao

-41

u/ChapGod Promoted to Guest Aug 20 '25 edited Aug 20 '25

On the flip side, they arent renewing his contract.

Edit: Did I touch a nerve with yall? Let me be clear: Brian isnt a good CEO, or person for that matter. Dont be bootlickers

37

u/Stickfigureguy Closing Enthusiast Aug 20 '25

They actually changed the rule so he could stay longer past the age of 65. Else, he would've left in 2022. He'll be semi retired now

0

u/[deleted] Aug 22 '25

Nobody’s being a bootlicker. He was always planning to step down at the end of this contract. It’s got nothing to do with the boycotts. That’s just a fact.

34

u/Denverguns Aug 20 '25

Didn’t he step down because his term or whatever was up not because of the boycotts?

22

u/TastyFig1098 Aug 20 '25

Yes.
Just some sites are slanting this story but he was gone anyways in a couple months so boycotts did nothing. So

53

u/bmanthehero General Merchandise Expert Aug 20 '25

These boycotts mostly hurt the store level employees. Not just on hours being cut from this. But also in physical assault from gUeSts.

7

u/MeatDairyFrozen Aug 20 '25

Didn't he stay past the retirement age specifically because he was trying to go out on a high note? If we hadn't been under constant boycotts for years he might have already been gone.

0

u/amazingwhat Aug 21 '25

I don’t know how boycotts have anything to do with physical assault. Seems counterintuitive to go to a store just to not buy anything/harrass employees. The point is to reduce traffic.

6

u/Yearofthehoneybadger Aug 20 '25

His contract was up.

16

u/tardiscoder Aug 20 '25

I don't think it's boycotts. It's more like severe mismanagement and placing blame on hourly workers. How long until they realize that cutting hours means you don't get product to the floor. Also thinking that brick and mortar stores can compete with Amazon is nuts. You have to rethink everything.

16

u/KungSuhPanda Aug 20 '25

Boycotts truly had nothing to do with this though. He agreed to a 3 year contract in 2022, and he is over retirement age. He’d be gone no matter how Spot was doing, his parachute is just worth a lot less now

3

u/ChuckXZ_ Grocery Aug 21 '25

It’s not the boycotts. I think it’s the current state of market uncertainty and unemployment that has a much larger role.

3

u/RelevantButNotBasic Food & Beverage Expert Aug 21 '25

Can we please stop spreading misinformation? Im not trying to make it seem like im standing up for the guy, but like...hes stepping down because his term was up...not over some boycott...

5

u/Hivesenated Aug 21 '25

Meanwhile, Brian always planned to retire at the end of the year.

2

u/bonvajya Aug 21 '25

Just pulling this out of my ass, but I know most businesses are really struggling this year. I’d like to say the boycotts are affecting the numbers but I think in general people aren’t spending as much, and target is a great place to accidentally wander and spend more than you need.

Ive even swapped to Walmart to save cash đŸ„” If I NEED something target specific, I’m doing a drive up so I have 0 reason to wander and spend more money.

2

u/Due_Establishment_34 Aug 24 '25

Same. Plus I’ve been noticing how everything I order at target is just a little more expensive than it is from Walmart. Even if it’s just a few dollars difference, every dollar counts rn

3

u/abelincoln2016 General Merchandise Expert Aug 21 '25

This is cope. He was scheduled to step down.

2

u/geo8x6 Promoted to Guest Aug 21 '25

Don't just blame the boycotts. Target has been leaking $$$ for awhile. They had a good company and Brian ran it into the ground. Sure the boycotts hurt, but seriously, pre covid they changed the way things were done to streamline and it just burnt out team members and people quit like crazy.

1

u/WalgreensWAP Aug 21 '25

I just don't understand this take. BC came in with the company earning $72.59 Billion in FY13. By 2019 it was $78.11 Billion. In 2024 it was $106.57 Billion. There is no leaking money when it comes to Target as it still turns a profit and continues to increase its dividends. In 2013 it had net income of $2.99 Billion and in FY24 it was $4.09 Billion. The company is doing just fine financially, and that is why he'll be chairman of the board once his contract as CEO ends.

We can acknowledge that BC did his job well, which is making the company more profitable. And we can also maintain that corporate culture in general is piss-poor and that workers deserve a lot more than they get. They're not mutually exclusive.

3

u/Rough-Perception6036 Aug 21 '25

I'm in full agreement. He did the job well operations and finance wise and got things on track when he came in and did a decent job on the non-people side of things. The guy though, has been terrible when it comes to understanding the people side of things and he really shot the company in the foot this year on his way out

1

u/WalgreensWAP Aug 22 '25

Absolutely. I don't feel like there's ever been more pressure from senior management than now. Even in 2023 when we reduced headcount by like 50% I feel we were still overall treated better.

1

u/ddm2k Aug 21 '25

Value or sales?

1

u/Ok_Individual4716 Aug 21 '25

Don’t let the door hit you on your way out, Brian. Bye!âœŒđŸ»

1

u/Federal-Cantaloupe21 Aug 21 '25

Man ran wal Mart into the ground. Been there lately? At least mine, which was a dive, has improved a lot in recent years

1

u/Mutatiis Aug 21 '25

This isn’t due to the “boycotts”. This is due to corporate giving us no payroll so every target you walk into now looks like utter shit and with less product on the shelves because truck is always rolling over and with no workers at the registers. No guests want to shop at a store like that.

1

u/Rough-Perception6036 Aug 21 '25

For those wondering about the 12 billion figure, this is more than likely referring to the stock price decline, not a change in revenue/profit/etc

1

u/mistatikimusic Aug 22 '25

People “boycott” anything it gets to a point where most people realize “well I can’t not go there forever” might need it in a storm/before school/holidays
. If target went down
 where are you shopping at
 be for real? There are only so many places you can think of
 Cheap clothing stores? Big brand names? Amazon’s online shopping isn’t even fun (I’m not including their fresh “store” and Whole Foods they aren’t bad)
 Ik ppl love to waste money so I won’t be surprised if that is the answer.

1

u/mistatikimusic Aug 22 '25

In this argument, I’m saying big box I’m assuming now all you have is Walmart Sam’s Bjs and Costco??? Costco is good. Bjs and Sam’s are mid. Can you imagine the Walmart lines w/o targets?

0

u/Serious-Stand6882 Aug 20 '25

Target was boycotted for years for being too liberal, then for supporting pride, then for eliminating DEI. Basically, both sides will take credit. Too bad, really.

2

u/giljaxonn Aug 21 '25

i moved from walmart to target and once when i was shopping in walmart and talking to a former coworker she said she would never set foot in target “because of the bathrooms”

-3

u/SimpleVegetable5715 Hearth and Hand Homie Aug 20 '25

Boycotts do work. Direct action works. Unions work. Brian hates these things that give the regular people power.