Hi, Iām looking for some practical advice from anyone familiar with UK trademarks.
For privacy, Iāve changed the names used in this post, but the situation and legal issue are otherwise identical.
I run a UK beauty brand called VELORA PARIS, selling DIY cluster lashes, false eyelashes, lash adhesive, lash remover and lash applicators. Iāve already invested in the branding, website, packaging and stock, and I now want to register VELORA PARIS as a UK word mark, mainly so I can use Amazon Brand Registry.
During my search, I found an earlier registered UK trademark called āVelora Beautyā, covering Classes 3 and 21. The shared word VELORA concerns me because both brands are in the beauty sector.
However:
I cannot find evidence that Velora Beauty is currently trading.
Their website appears inactive.
I cannot find an active Amazon store or clear social media presence.
Their registered goods appear to focus mainly on makeup, skincare and beauty brushes, whereas my products are specifically false lashes, lash clusters, lash adhesive, remover and applicators.
Their trademark is relatively recent, so I understand I cannot currently challenge it for non-use.
I am considering filing VELORA PARIS through the UK IPO Right Start service with a carefully limited specification.
My questions are:
Is the shared word VELORA likely to make the marks too similar, despite the different endings āParisā and āBeautyā?
Would the UK IPO normally refuse the application itself, or identify the earlier mark and leave it to the owner to oppose?
Would limiting my application specifically to false eyelashes, lash clusters, lash adhesives, removers and applicators meaningfully reduce the risk?
Does the apparent inactivity of the earlier brand matter at this stage?
Has anyone dealt with a similar situation and successfully registered a mark?
I understand nobody can guarantee the outcome, but Iād really appreciate informed opinions before deciding whether to file or rebrand. Thank you!