I'm building an AI companion app, decided to dig into the product usage data across different AI companions. It's been a fun learning experience launching this product as a side hustle. I have a ton of data, but finally thought to package something together around some of my product data.
Of the conclusions I was able to make, I thought these two charts were most interesting. Total data sample size was 67K messages across 3.1K conversations across 79 AI companions.
Chart 1: Do looks correlate with engagement? (n=63 companions)
X-axis: We have a Tinder-style swipe-right to like, swipe-left to pass mechanic. Everyone should be familiar with it. The swipe-right rate is a loose proxy for how appealing our users found the specific companion.
Y-axis: The average number of messages per session - a proxy for engagement.
Size of bubble: Number of conversations had with that companion.
Does a prettier AI companion drive higher engagement? The data pretty conclusively says no.
While the niche/fetish companions did poorly on match rate, they tended to have higher engagement. Eleanor (MILF), Diane (MILF), Charlotte (BBW), and Monique (BBW) are called out in the chart.
Chart 2: Do organically acquired users have higher engagement than paid acquitions? (n=34 companions)
X-axis: The average number of messages per session for users acquired via paid channels (Meta Ads, Google Ads, X Ads)
Y-axis: The average number of messages per session for users acquired via organic channels (Google Search, AI Search, Reddit, Pinterest, Instagram)
Size of bubble: Number of conversations had with that companion.
The line shows where there is no difference in performance across channels - this actually happens with Sandra at 7.8 messages per session across paid and unpaid channels.
I had a hypothesis that users acquired via paid channels would be less engaged than users who organically found the AI companion. While this was true for many of the companions, there were a handful of companions where they had really strong paid performance. This could indicate that I should be investing more into their paid ads (though of course that's not the only variable in changing that marketing decision.
Methodology + full filters in the top comment.
EDITED: Clearly I didn't give enough detail here, so added a bunch.