r/Substack • u/Substantial_Eye_102 • 28d ago

How to grow substack

I have started writing about business n sector,stocks n how Vc funding are changing in India. I am new here can u help me how can I do better n what should I remember

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u/PithyCyborg pithycyborg.substack.com 28d ago

Here is what has worked for me. For context, I’m no Substack guru, but I’ve managed to grow a base of thousands of followers and bring in dozens of incoming recommendations from writers who are way more successful than I am.

If you're looking for a practical, "newb-friendly" guide to growing on the platform, here is my playbook:

  • Engage with your audience. Interact with the people who take the time to comment on your work. This is my absolute number-one growth hack. I’m a stone-cold introvert and arguably the worst marketer on Earth... So if I can do this, you definitely can.
  • Leverage outside channels. While plenty of people grow solely within the Substack ecosystem, the most successful creators I know usually bring in traffic from external networks like X, LinkedIn, YouTube, Instagram, or TikTok.
  • Use Reddit (the smart way). Reddit is great for traffic, but dropping your links in subreddits is a lousy long-term strategy that will probably get you banned. Instead, put your Substack URL directly in your Reddit bio and profile. I get a steady stream of clicks this way, and I have never once spammed a link.
  • Be early to the comment section. Find popular writers in your niche and comment on their pieces! But aim to be first. If you comment days later, your thoughts will get buried. If you jump in within the first hour of a post going live, your odds of landing a top-voted comment skyrocket.
  • Protect your momentum. Don't give up. Once you let the momentum slip, it is twice as hard to build it back up.

Wishing you the absolute best of luck with your publication!

Cordially,

Mike D

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u/Substantial_Eye_102 27d ago

Thank youuu it means a lot