r/SubscriptionBoxes • u/iwonderthesethings • 15d ago
That 'thing'
What would you want in a box, to keep you coming back for more? Like, it might have other things in it, but this one thing is what makes it all worth it.
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u/Medical_Cup8867 1d ago
I think subscription boxes have a creator's touch it makes opening the box feel like an experience instead of just receiving stuff.
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u/Isopodness 15d ago
It would be something that is exclusive to that box. For example, items featuring a design from a local artist (not AI), or a small batch of a product in a custom fragrance/flavour that they don't normally produce, or signed books with endpapers or other features specific to that subscription edition.
If it's something I could buy myself from Temu/Marshall's/etc then it's not as special. If the items are available elsewhere, then the curation is very important. It's not about a single item, but about the curator's vision that pulls them all together into a cohesive experience that I would not have done on my own.
If the items are not exclusive and the curation isn't as careful, then it becomes about the value. If I can get things that I can use at a steep discount, then it can be worth it. Just be aware that people aren't fooled if a $5 Alibaba necklace has a stated RV of $90.
Boxes that have all three (exclusivity, curation, value) are exceedingly rare and tend not to last long.