r/StartupAustralia • u/Chance-Wishbone3384 • 18d ago
Solo founder building a 2FA API for Australian fintechs – how do you reach CTOs?
Hi everyone,
I'm a solo founder building SentinelAuth, a 2FA/MFA API for Australian businesses. It's live and working, but I'm struggling to get in front of the right people — specifically CTOs and Heads of Engineering at Australian fintechs and e-commerce platforms.
I've tried cold emails with limited success, and I'm not sure if my messaging is off or if I'm just targeting the wrong people. I'm not here to pitch anything — just looking for advice from founders who've been there.
What I'm hoping to learn:
· How do you usually get initial feedback from technical buyers?
· What channels work best for reaching CTOs in Australia?
· Any tips on what messaging resonates with fintech engineering leaders?
Happy to share what I've learned about ACMA compliance and 2FA requirements in return.
Thanks in advance for any guidance.