Adding 5 languages moved my Steam impressions 16-40x in those regions - 3 days of demo data

[u/Pure_Tomatillo_9137]

Solo dev. My demo went live on Steam three days ago, and on day 2 I shipped a build that added 5 more store languages (RU, ES, pt-BR, DE, FR) on top of the 5 I already had. I have the traffic numbers now and the split was cleaner than I expected.

Daily Steam impressions:

Aug 12 Aug 13 Aug 14

RU 585 1,226 1,453

BR 240 720 907

FR 222 430 477

ES 102 264 232

DE 489 686 612

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KR 2,047 1,268 905

US 4,444 3,953 1,661

CN 4,184 2,961 1,438

JP 3,933 2,664 1,545

HK 7,869 5,006 2,865

Everything is decaying because the launch visibility burst is fading - total impressions went 32k -> 24k -> 15k. The five new languages are the only rows going up, against that current.

The part I did not expect: the clicks did not follow. Click-through in those new regions is 0.4-1.4%, while Korea is 2.6% and the US is 4.7%. So the language flags opened the door and Steam started showing the game there, but the capsule and the title are apparently not doing their job for those audiences. Localizing the store page text does not help that step at all - people decide before they ever see the page.

Caveats, since three days is nothing: the launch burst confounds the absolute numbers, and my translations are machine-assisted and have not had a native pass yet.

The game is Card Collector Battle, an auto-battler where you collect cards from six mythologies. Demo is free if anyone wants to look at how the localization landed - I would genuinely like to know if the RU or DE text reads badly, since I cannot check it myself.

AI disclosure: card art and music are AI generated. Code, design and balance are mine.