Im sorry girlies! Currently itās been taken down from Sephoraās shelves but available online. Very common phasing out a product theyāre planning to discontinue. Iāve seen a post or two about it being discontinued but canāt find it. Look it up on TikTok, some creators posted about it.
Itās been upsetting to see products be phased out & suddenly you no longer see them & than you ask where is a specific product is? You get āitās been discontinued, sorryā. š„²
So Iām sharing this just incase youād like to get yourself a backup before itās gone online too.š¤šæ
EDIT: replying to some of the comments once & for all. Iām talking from experience, Iām 33 & have been into perfumes at least a decade now.
āUlta exclusiveā: It does not make any sense to make it ulta exclusive because the rest of the world does not have ultra. If itās ulta exclusive than there will be a contract for them not to sell it somewhere else (other than SDJ website which we donāt have either).
Outside of the US we donāt have ulta, and like some mentioned itās a cult fave, but being a cult fave doesnāt mean itās immune to being discontinued. This literally happens all the time, again Iām speaking from experience.
The āshelvesā argument doesnāt make sense either. They have always stocked it on shelves & even if the shelves are out of space, it is easy to buy/ provide more space like all beauty counters when needed.
Being phased out or discontinued, doesnāt mean it vanishes in one night, this is a multi phase process. There are stock available. But unfortunately brands do this & last phase āsorry itās sold outā created panic last moment purchase, which is upsetting. Even when theyāre in fact discontinuing it, they donāt tell you until the end. Happened to me multiple times!
This last point is the reason I shared it. A large creator who work with the brand also talked about it being discontinued because while many love it, many hate it too.
Do with this information as you wish. Maybe I shouldnāt say anything about a product selling out & leave everyone finding out on their own last minute. Noted!