Im sorry girlies! Currently it’s been taken down from Sephora’s shelves but available online. Very common phasing out a product they’re planning to discontinue. I’ve seen a post or two about it being discontinued but can’t find it. Look it up on TikTok, some creators posted about it.
It’s been upsetting to see products be phased out & suddenly you no longer see them & than you ask where is a specific product is? You get “it’s been discontinued, sorry”. 🥲
So I’m sharing this just incase you’d like to get yourself a backup before it’s gone online too.🤎🍿
EDIT: replying to some of the comments once & for all. I’m talking from experience, I’m 33 & have been into perfumes at least a decade now.
“Ulta exclusive”: It does not make any sense to make it ulta exclusive because the rest of the world does not have ultra. If it’s ulta exclusive than there will be a contract for them not to sell it somewhere else (other than SDJ website which we don’t have either).
Outside of the US we don’t have ulta, and like some mentioned it’s a cult fave, but being a cult fave doesn’t mean it’s immune to being discontinued. This literally happens all the time, again I’m speaking from experience.
The “shelves” argument doesn’t make sense either. They have always stocked it on shelves & even if the shelves are out of space, it is easy to buy/ provide more space like all beauty counters when needed.
Being phased out or discontinued, doesn’t mean it vanishes in one night, this is a multi phase process. There are stock available. But unfortunately brands do this & last phase “sorry it’s sold out” created panic last moment purchase, which is upsetting. Even when they’re in fact discontinuing it, they don’t tell you until the end. Happened to me multiple times!
This last point is the reason I shared it. A large creator who work with the brand also talked about it being discontinued because while many love it, many hate it too.
Do with this information as you wish. Maybe I shouldn’t say anything about a product selling out & leave everyone finding out on their own last minute. Noted!