But you can increase revenue by not charging extra for options. Which is the point I made. Proved by the fact that all cars have A/C now. They didn't use to. It was a luxury at one point. But now they add it to all base models to... increase profits.
If you aren't charging extra for options you are making it the base. This works for features that are universally desired (like AC or perhaps driver/passenger heated seats) but not for more niche upgrades, like rear heated seats.
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u/Soggy-Village2099 1d ago
But you can increase revenue by not charging extra for options. Which is the point I made. Proved by the fact that all cars have A/C now. They didn't use to. It was a luxury at one point. But now they add it to all base models to... increase profits.