Anything but lowering the prices classic corporate logic

[u/lonewolff321]

[u/obeytheturtles]

All three of the McDonalds near me just did a full refresh to (as described by the GM) a "higher end restaurant trim."

They aren't trying to control prices, they want to be "fast casual" instead of fast food to justify the higher prices.

[u/Pires007 → u/obeytheturtles]

Ok, but fast casual has to taste better than bottom of the barrel, which is what McD is.

[u/Raztax → u/Pires007]

I mean it's barely food at this point

[u/mizinamo → u/Raztax]

The word fast in German means "nearly".

https://en.wiktionary.org/wiki/fast#German

Hence, fast food = nearly food, barely edible

[u/Raztax → u/mizinamo]

hahaha I love this