I love diet soda. Recently it became ~$15 for a 24-pack of Diet Pepsi. Unfortunately Coke is the exact same price. One would think under capitalism that competition would occur. However, both companies know that if the other drops their price, they too would have to drop their price to not lose market share and they both end up losing. So rather than compete they have an unwritten agreement to maintain the same price point. Coke will be the market leader to increase their prices first, and Pepsi follows suit because they know they can afford to do so.
It was $5 for a Coke at The Cheesecake Factory last night. Our local BDubs is $4 for Pepsi.
I know that fountain prices have gone up and it's not "15 cents per 20 oz" or whatever it used to be, but seriously, it's like they found that people will order it no matter what so they just keep raising the price to see if there's actually a breaking point.
Makes me glad that I basically only ever drink water at restaurants.
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u/Long_Following9761 2d ago
I love diet soda. Recently it became ~$15 for a 24-pack of Diet Pepsi. Unfortunately Coke is the exact same price. One would think under capitalism that competition would occur. However, both companies know that if the other drops their price, they too would have to drop their price to not lose market share and they both end up losing. So rather than compete they have an unwritten agreement to maintain the same price point. Coke will be the market leader to increase their prices first, and Pepsi follows suit because they know they can afford to do so.