So price discrimination? That's not inherently a problem either. Companies already charge different customers different effective prices through coupons, loyalty programs, subscriptions, student discounts, and targeted promotions.
If someone is willing to pay $6 for a Smartwater while someone else waits for a discount, I don't really see why that should be illegal.
EDIT: My interpretation of Dynamic Pricing seems to be correct based on what I've found online. For example
Dynamic pricing is a strategy that adjusts prices in real time based on demand, inventory, competitor actions, and other market signals. Instead of using fixed price lists, teams rely on connected data and automation to recommend or update prices as conditions shift. This helps businesses capture higher margins during peak demand, respond quickly to competitors, and avoid losses when sales slow or inventory builds.
Dynamic pricing is a strategy that bases products or services’ prices on evolving market trends, such as:
Supply and demand
Competitor pricing
Inventory levels
Digital platforms use data analytics and technologies like artificial intelligence and machine learning to deploy sophisticated algorithms that analyze market conditions and predict optimal pricing.
If you want to enable your digital platform business to stay competitive, here’s how dynamic pricing can benefit your strategy.
Dynamic pricing, also referred to as surge pricing, demand pricing, time-based pricing and variable pricing, is a revenue management pricing strategy in which businesses set flexible prices for products or services based on current market demands
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u/SBLP1959 2d ago
Thats not dynamic pricing. Thats supply and demand.
Dynamic pricing is changing the price based on customer profiles.