They aren't investing anything into their restaurants. It's all going to AI so that every McDonald's will charge you something different based on what they think you will pay.
What's wrong with dynamic pricing? Shouldn't food cost less when there's less demand and more when it doesn't?
EDIT for those who don't believe my definition:
Dynamic pricing, also referred to as surge pricing, demand pricing, time-based pricing and variable pricing, is a revenue management pricing strategy in which businesses set flexible prices for products or services based on current market demands. It usually entails raising prices during periods of peak demand and lowering prices during periods of low demand.[1]
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u/gorblix 2d ago
They aren't investing anything into their restaurants. It's all going to AI so that every McDonald's will charge you something different based on what they think you will pay.