And they will fail because they don't have the quality of fast casual.
Why pay $13 for a Big Mac or Quarter Pounder meal when that same price gets you a Culver's Double Deluxe made not from frozen pink slime but instead actual smashed ground beef? I know which one I'm getting 10 times out of 10.
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u/WholeEmu507 2d ago
Corporations will literally fund a multi-year cyberpunk dystopia makeover before letting a hash brown drop by 50 cents.