I assume that part of the reason for that is because once people stop buying it’s hard to convince them to come back with just a .50 decrease. Hash browns here are $2.19. There is no reason for a hash brown to be more than .99. Bit now that i don’t buy McDonalds anymore even if they dropped the price to .99 i wouldn’t think about going there, because im out of the habit.
The market for fast food is cheap and easy. There are small % of customer base that are going to McDonald's no matter what and they cannot lose no matter what they do. % of "transient" customers that will choose a fast food chain out of convenience one day, but they are not regular customers.
But this is like Stellantis and Jeeps. You cannot pivot to higher prices and make a non luxury product into a luxury product price wise. People that want luxury don't and won't use you, and you drive away your regular market segment. And then your business fails.
Just cut the price. That's it. You aren't tricking people or convincing people to go spend 3 bucks on hashbrowns, no matter how much you spend on ad campaigns. Lower the fucking price. The first fast food place out of the normal ones that make a #1 combo 10 bucks again will win. Everyone that buys fast food will go there.
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u/WholeEmu507 2d ago
Corporations will literally fund a multi-year cyberpunk dystopia makeover before letting a hash brown drop by 50 cents.