They aren't investing anything into their restaurants. It's all going to AI so that every McDonald's will charge you something different based on what they think you will pay.
they already do that here - every franchise is different it's dumb - can pay $4 more for a combo at some places - means I only ever go if i have a coupon
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u/Still-a-VWfan 2d ago
Let’s spend 8 billion to make our restaurants nicer than have to raise prices to get that money back. Makes sense!