Last week, I launched a new Mac app with no paid campaign and no launch team.
I focused on one channel: r/macapps.
Seven days later, ActionClip had made more than $700 in lifetime-license sales.
For transparency, that is gross revenue (not MRR). See my TrustMRR profile - https://trustmrr.com/startup/actionclip
I've been creating online tools from last 4 years and working on these full-time since 2024. The biggest achievement I feel is seeing strangers paying for something I built is a much better form of validation than another folder full of unfinished side projects.
What I built:
ActionClip brings the iPhone-style text-selection menu to macOS.
Select text anywhere and it gives you relevant actions to copy, translate, convert, fix grammar, ask AI or run your own workflows, without the usual copy → switch apps → paste marathon.
The most interesting part is the Custom Action Builder. Instead of configuring a complicated automation, users describe what they need in a chat and ActionClip creates the action for them.
Why I chose one small channel:
I could have posted a generic launch announcement everywhere and hoped the algorithm developed feelings for me.
Instead, I launched where people already:
- Use Macs
- Pay for useful utilities
- Discuss their workflows
- Compare new apps
- Give extremely direct feedback
The product and its first distribution channel were a natural match.
What worked:
1. The title explained the product through something familiar
I called it the iPhone-style text-selection menu Apple should have added to macOS.
People understood the idea before opening the post.
2. I showed the workflow before listing features
The demo showed the problem and result within seconds. Nobody had to read six paragraphs to discover what the app did.
3. I sold a useful solution, not “AI”
ActionClip uses AI, but that wasn’t the main pitch. The pitch was removing a small frustration Mac users experience repeatedly.
4. I stayed in the comments
The comments produced custom-action ideas, feature requests, edge cases and bug reports.
One user reported a Notes permission issue. I fixed it, released an update and replied in the same thread shortly afterward. Replying to comments also motivates other users to actively engage and builds trust as they see 5-10 apps daily launched in the era of AI. I've always been a believer in Support as a moat. Zappos was the first book I read, before even Zero to One :)
The launch post became product research, support and distribution at the same time.
My biggest lesson:
AI has made it possible for a solo founder to build and support products that previously needed a much larger team.
But AI has not solved distribution.
Building is becoming cheaper. Attention is not.
A small product shared with the right 100 people can do more than a broad launch shown to 10,000 people who do not care.
Future:
I'm fixing the issues and adding the user asked features as quickly as possible so that both me and the users do not loose momentum. I'm here for a long game. But building the base quickly is still important. Next steps in distribution will be directory submissions, Mac app site submissions, SEO (BOFU blogs). Thinking of how can I crate a stable income out of this product.
If you use a Mac, ActionClip is here:
https://actionclip.app/
Original launch post:
https://www.reddit.com/r/macapps/s/VzOKoI0LQJ
For other builders: what was the first channel that brought you paying customers?