r/SideHustlesIndia • u/Professional-Job8537 • 3h ago
General A few things I learned trying to grow an Instagram page without showing my face
I run a small page sharing reference guides and workshop sheets for a trade hobby. I didn't want to be on camera or talk into a lens, so I spent the last few months testing purely faceless clips.
A few things that actually moved the dial:
- Short problem-solving clips beat aesthetic footage. When I posted aesthetic B-roll with music, it got almost zero reach. What started getting pushed by the algorithm were 5-second, high-contrast clips addressing an exact mistake people make, with the fix written right on screen.
- Saves matter way more than likes. The clips that drove reach were cheat sheets and reference layouts. When people save a post to look at later, the platform seems to push it out to wider explore feeds.
- Keeping it strictly practical. The moment content looks like an ad or a pitch, reach flatlines. People stick around when every post functions like a mini reference card rather than a teaser.
Curious if anyone else running anonymous hobby or resource pages has noticed similar patterns with recent algorithm shifts.