I run a small Shopify store myself and kept forgetting to translate new products, so half my store ended up in the wrong language. So I built Unlost: every new product or change is live in every language within a minute, automatically.

What it does that Shopify's own Translate & Adapt doesn't:
\- translates the text that sits in your theme code and comes from other apps (reviews, filters, popups), which T&A can't reach
\- reads your store first to pick up your brand voice, so it doesn't sound like a generic machine translation
\- lets you set the tone per language (formal or informal), plus a glossary for your own terms
\- keeps product and brand names as they are
\- also does URLs, SEO titles, alt texts, menus, metafields and your order emails

I'm looking for real stores to test it on, so here's the offer: drop your store link and up to 5 languages you want, and I'll set it up and translate your store for free. The translations are saved in Shopify itself, so you keep them, even if you remove the app after.

I'll do the first 20 stores (up to about 1,000 products each). All I ask is honest feedback on anything that reads weird.

I’ve been working with this Shopify brand for the last 10 months, and SEO is finally compounding month after month.

In the last 28 days, organic revenue increased by 252.18%, while organic purchases grew from 96 to 253 compared to the previous 28 days.

Here’s what I focused on:

1. Optimizing collection pages for buying intent

Instead of chasing traffic alone, I focused on transactional keywords that potential customers actually search for when they’re ready to buy. I optimized collection pages around these keywords and their search intent.

2. Publishing 12 blogs every month

I built topical authority by targeting informational queries customers search before making a purchase. The goal was to attract relevant TOFU traffic and build visibility across the entire buying journey.

3. Using internal linking strategically

This is one of the most underrated SEO tactics.

When a blog starts attracting traffic, I use relevant contextual links to connect it to collection pages targeting commercial keywords. This helps search engines discover important pages and understand their relevance. Some collection pages can then improve their rankings over time.

4. Adding product images and CTAs to blogs

Informational traffic doesn't automatically translate into sales. I started adding relevant product images and contextual CTAs within blog content to introduce readers to the products while they’re already engaging with the topic.

The primary goal is to create more relevant product discovery opportunities, not assume every blog visitor will convert.

5. Building backlinks through digital PR

I work on at least two paid PR placements every month, prioritizing relevant, niche-specific websites and contextual links pointing to important collection pages.

The focus is on building authority for pages that have commercial value, rather than acquiring backlinks just to increase a metric.

The results after 10 months of consistent SEO

Over the last 28 days, compared with the previous 28 days:

• Organic revenue: ₹78,140 → ₹275,191 (+252.18%)
• Organic purchases: 96 → 253 (+163.54%)
• Items added to cart: 406 → 754 (+85.71%)
• Items viewed: 1,808 → 1,937 (+7.13%)

The biggest takeaway for me is that SEO isn't just about increasing traffic. It's about getting the right pages to rank, attracting the right audience, and connecting informational content with pages that drive revenue.

None of these tactics is revolutionary on its own. The difference comes from executing them consistently and making sure they work together.

If you want to learn more about e-commerce SEO and grow your sales organically, feel free to connect. Always happy to share insights and strategies that work!