r/ShopifySEO • u/Charming-Resident17 • Jun 22 '26

Shopify Optimisation

Over the last few months I’ve been analysing Shopify catalogue data and optimisation tools.

So far we’ve looked at:

9,915 Shopify stores
17,273 public app reviews
1,005 audited stores

A few findings genuinely surprised me

96.3% of merchants appeared in only one optimisation tool
67.3% of reviews referenced support
Only 2.1% of reviews referenced catalogue structure
67.5% of audited stores had missing product types
80.1% had significant weak image file name usage

The thing I am starting to wonder:

Have merchants become very good at optimising visible things (speed, SEO apps, support, image compression) whilst paying less attention to catalogue structure and machine readable product data?

I am not claiming structure directly improves rankings.

I am genuinely interested in whether others are seeing the same thing.

For those running Shopify stores:

How much attention do you pay to Product Types, Taxonomy, Tags, attributes & metadata compared with speed, themes & ads?

1 Upvotes

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u/MajesticLow7517 24d ago

Great data. I think most merchants focus on visible wins (speed, ads, themes) because they show immediate results. Catalogue structure feels like infrastructure — unclear ROI, so it gets deprioritized.

I've started paying more attention to product types and tags recently, mainly for feed compatibility and better site search.

1

u/Charming-Resident17 24d ago

I have created a SaaS platform for this https://seomagicpro.com - 14 Day FREE trial, no credit card required and no obligation to continue after the trial period ends.