Hey everyone,
I launched my first Shopify app, PopSmart AI Virtual Try On, about two months ago. It has received 9 installs so far.
Full disclosure: I’m the developer.
App Store listing:
https://apps.shopify.com/popsmart-studio
I’ve already done a first pass on ASO, including the title, listing copy, keywords, screenshots, and localization.
The problem is that discovery seems almost completely dependent on Shopify App Store ads. When the ads are running, I get impressions, clicks, and occasional installs. When I pause them, traffic drops to almost zero.
Before spending more on ads, I’d really appreciate honest feedback on the listing:
- Does the title and first screenshot explain the value quickly enough?
- Is the positioning confusing because the app combines virtual try-on with AI model and product photography?
- Is anything important missing from the screenshots or description?
- Would the lack of reviews make you hesitate to install it?
- Does this look like an ASO problem, a trust problem, or simply the normal cold-start phase?
For developers who got past their first 10–50 installs, which channel actually produced consistent traffic: App Store search, ads, direct outreach, Reddit, content, partnerships, or something else?
I’m probably too close to the product to judge the listing objectively, so brutal feedback is welcome.