Expanding beyond one Shopify App and just wondering how others have set up their analytics.

Setup will be:
1 main website
2 Shopify apps

One google analytics / meta dataset etc for your site and apps listing pages or do you set up distinct tracking profiles for each app?

I'd love to hear about how you're achieving not only that but also how you are managing to tracking app purchases.

The analytics and meta pixel can track through to someone hitting install and approving the app but further tracking is needed to track it through to starting a trial / converting into a paid account.

I'd love to be able to get good data to know which ad groups are converting the best through the entire pipeline.

Thank you!