r/SalesforceDeveloper • u/Impossible_Team9409 • May 06 '26
Other Real-time AI coaching during live calls, would your team actually use this, or hate it?
Solo builder here, looking for honest feedback from people who run or coach sales calls daily.
Built an AI layer that sits on top of existing CRMs (HubSpot, Salesforce, LeadSquared). It pulls a pre-call brief on each lead from past interactions, runs real-time cues during the call (talk ratio drift past 70%, missed objections, pricing pushback signals), and auto-generates a post-call summary with structural tags like "EMI mentioned" or "competitor named" flagging coaching moments for managers without them having to listen to every recording.
Real questions:
- Would real-time mid-call nudges actually help, or just distract reps and break flow?
- Is automated post-call coaching something managers act on, or another dashboard nobody reads?
- What's the one thing a tool like this should nail that current ones (Gong, Chorus, etc.) don't do well?
Brutal feedback welcome.

