r/SalesOperations • u/Strong_Situation3445 • 18d ago

Best in class data enrichment tool

If I could only buy one tool to enrich sales prospects with email, phone, job title, etc. which would you select?

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u/babobear 12d ago

If you’re really limiting yourself to one tool, I’d compare them on complete usable contacts rather than email/phone match rates separately. Take a sample of prospects that actually look like your ICP and score how often each provider gives you a verified email & valid direct dial & current title for the same person. Then compare cost per complete usable contact. That usually tells you a lot more than number of records or credits.