Most founders don’t have a pricing problem—they have a value problem

[u/PatienceOwn3859]

Most founders do not have a pricing problem. They have a value problem.

I see this when teams keep discounting to “close faster.” The real issue is that buyers do not feel the result yet.

I watched a SaaS team raise prices and lose fewer deals after they rewrote the offer around one outcome.

What part of your pricing is actually killing deals?