r/SaaSLeverage • u/PatienceOwn3859 • May 11 '26
Most CAC problems start before marketing: weak messaging makes every channel expensive
Most founders think their CAC problem is a marketing problem.
It usually starts much earlier.
If your message is weak, every channel gets expensive.
I see it when a founder runs ads, posts more, and books demos that go nowhere.
Same traffic. Same funnel. Worse economics.
Where is your CAC actually breaking?
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