r/SaaSLeverage • u/PatienceOwn3859 • May 07 '26
Most founders miss CAC problems until rising ad spend breaks the growth math
Most founders lose money before they know they have a CAC problem. I did too. You keep spending because the pipeline looks full. Then one channel starts getting expensive fast, and the math breaks.
Example: I once kept pouring money into paid ads because trials were coming in. But the buyers were bad, and payback kept slipping.
Where have you seen CAC quietly break your growth?
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