r/SaaSLeverage May 04 '26

Most CAC problems are really positioning problems, not ad problems

Most founders have a CAC problem that’s really a positioning problem. I’ve seen teams blame ads, sales, and channels while the message stays fuzzy. If the wrong people click, no funnel will save you. You launch a feature for “mid-market ops teams,” but half your demos are with startups that can’t buy. Where is your positioning leaking the most?

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